![]() To speak of ONI is to speak of Masao Oishi, a touchstone in Japanese denim since he was very young. If you like this episode, and the podcast in general, please leave a 5-star rating and a positive review on iTunes.The name of this iconic Japanese brand comes from the word ONI (Devil) and from the first thing many of us said the first time we touched its famous “secret denim”: “This denim is slubby like the devil”. Or you can listen and subscribe on: Stitcher, TuneIn, Spotify, SoundCloud, and of course Apple Podcast. You can listen to the episode with the player at the top of this blog post. Listener questionsĪt the end of the episode, Jake and I also answer two questions from listener Stephen Snider aka People and companies we mention Sometimes, he’ll even machine wash them (without detergent) to make sure all of the shrinkage is taken out. Jake hot soaks his unsanforized jeans for over an hour at least twice to shrink them down. The only exception would be if you never ever plan to wash them. So while I would consider a pre-wear soak optional for sanforized jeans, I think you more or less have to soak unsanforized jeans. ![]() But it’s not as necessary as it is with unsanforized jeans. The reason I soak sanforized jeans before I start wearing them is to get most of the starch out, which is left from the production of the denim. ![]() Below is a video I’ve made about my approach. I started soaking my jeans before I wear them years ago when I discovered that it helps make my jeans last longer. After that, I’ll usually machine-wash them ever 3 months or so. I follow the hand-washing method below, only omitting the detergent and agitation. I soak my jeans before I start wearing them. He has a large collection of chinos, trousers, and non-indigo jeans that he wears quite often. Secondly, he doesn’t wear jeans nearly as much as most denimheads do. Jake washes his jeans very infrequently, and he almost always does it by hand.įirst of all, he likes his jeans to stay dark, not because he wants high contrast fades.
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